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FloKit reporting should answer three questions:
  1. Which acquisition cohorts are paying back?
  2. Which actions improved or harmed retained value?
  3. What should the team approve next?

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Core views

  • CAC, ROAS, payback, and LTV by campaign, creative, country, offer, and cohort
  • Creative fatigue and retained-value contribution
  • Action queue outcomes and rollback history
  • Guardrail usage and automation coverage

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Operating cadence

Use daily reporting for spend and action review. Use weekly reporting for cohort quality, creative rotation, pricing and paywall learnings, and budget allocation decisions.