FloKit compares cohorts by downstream outcomes, not only top-of-funnel cost. A cohort can look efficient on CAC and still be weak if trial conversion, retention, or paid renewal quality drops.
The payback window is the time horizon used to compare acquisition spend against revenue and retained value. Teams usually start with a default window, then tune it by category, country, product, and cash constraints.
Guardrails are the limits that keep agentic growth operations controlled. They include spend caps, excluded campaigns, action approval rules, revenue thresholds, and rollback policies.
The action queue is where FloKit turns signals into proposed moves. Examples include shifting budget, pausing low-quality creative, scaling a stronger cohort, or opening a paywall test.