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Use this recipe for a weekly growth review focused on CAC payback and retained value.

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Goal

Decide which campaigns, creatives, cohorts, and offers should receive more spend, less spend, or deeper review.

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Required data

  • Spend by channel, campaign, ad set, creative, country, and day
  • Activation, trial, subscription, renewal, cancellation, and refund events
  • Revenue and LTV assumptions
  • Current guardrails and budget limits

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Steps

1

Review payback by cohort

Compare CAC, ROAS, payback, and projected LTV across campaigns, creatives, countries, and offers.
2

Inspect recommended actions

Open the action queue and review proposed budget shifts, creative pauses, and scale-up recommendations.
3

Check guardrails

Confirm each recommendation stays inside spend caps, excluded campaigns, and approval rules.
4

Approve or reject

Approve low-risk actions, reject actions with weak evidence, and modify any action that needs a narrower rollout.
5

Record outcomes

Use the next review to compare expected impact with actual cohort performance.

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Expected outputs

  • Approved acquisition actions
  • Rejected or deferred actions with reasons
  • Cohorts requiring more observation
  • Guardrail changes for the next cycle