Inputs
- Channel spend, campaign metadata, bids, budgets, and targeting
- Creative IDs, variants, hooks, formats, and fatigue signals
- Attribution and landing context
- Activation, paywall, subscription, renewal, cancellation, and refund events
- Revenue and LTV models
Outputs
- Cohort quality comparisons
- CAC, ROAS, payback, and projected LTV views
- Recommended budget and creative moves
- Explanations for why a growth action is recommended
Exact metric definitions should match your finance and growth operating model before FloKit actions are allowed to execute automatically.