Source categories
| Category | Examples | Why it matters |
|---|---|---|
| Ad platforms | Meta, Google, TikTok, Apple Search Ads | Spend, budgets, campaigns, creatives, bids, and delivery |
| Attribution and MMP | AppsFlyer, Adjust, Branch | User-source joins, campaign attribution, install quality |
| Subscription stack | RevenueCat, Adapty, app stores, Stripe | Trials, subscriptions, renewals, cancellations, refunds |
| Product analytics | Amplitude, Mixpanel, PostHog, Firebase | Activation, onboarding, paywall, and retention events |
| Warehouse | BigQuery, Snowflake, Redshift | Source-of-truth joins and finance-approved reporting |
| Creative systems | Asset folders, campaign naming, creative metadata | Creative fatigue and retained-value analysis |
Integration promise
For marketing docs, this page should show that FloKit does not replace the monetization stack. It adds the acquisition intelligence and controlled action layer on top of it.First-pass setup
Choose source of truth
Decide which system owns revenue, cohort joins, campaign names, and user identity.
Connect read-only data
Start with warehouse exports, platform reports, or webhooks before enabling any write action.
Map identifiers
Confirm how campaign IDs, creative IDs, user IDs, and transaction IDs join across systems.