Action states
Draft: FloKit has identified an opportunity but needs more data or review.Ready for approval: The action is ready for a human decision.Approved: The action can be executed manually or by FloKit, depending on workspace permissions.Running: The change is live and being monitored.Rolled back: The action was stopped because guardrails or results required it.
Example actions
- Shift budget from a low-retention creative to a cohort with stronger payback
- Pause a campaign whose cheap installs churn before renewal
- Scale annual-plan acquisition where projected payback improves
- Prepare a paywall or offer test for a cohort with strong activation and weak conversion