> ## Documentation Index
> Fetch the complete documentation index at: https://docs.flokitai.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Run a payback review

> Use FloKit to review cohort quality and approve acquisition actions.

Use this recipe for a weekly growth review focused on CAC payback and retained value.

## Goal

Decide which campaigns, creatives, cohorts, and offers should receive more spend, less spend, or deeper review.

## Required data

* Spend by channel, campaign, ad set, creative, country, and day
* Activation, trial, subscription, renewal, cancellation, and refund events
* Revenue and LTV assumptions
* Current guardrails and budget limits

## Steps

<Steps>
  <Step title="Review payback by cohort">
    Compare CAC, ROAS, payback, and projected LTV across campaigns, creatives, countries, and offers.
  </Step>

  <Step title="Inspect recommended actions">
    Open the action queue and review proposed budget shifts, creative pauses, and scale-up recommendations.
  </Step>

  <Step title="Check guardrails">
    Confirm each recommendation stays inside spend caps, excluded campaigns, and approval rules.
  </Step>

  <Step title="Approve or reject">
    Approve low-risk actions, reject actions with weak evidence, and modify any action that needs a narrower rollout.
  </Step>

  <Step title="Record outcomes">
    Use the next review to compare expected impact with actual cohort performance.
  </Step>
</Steps>

## Expected outputs

* Approved acquisition actions
* Rejected or deferred actions with reasons
* Cohorts requiring more observation
* Guardrail changes for the next cycle